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NBA video: How Michael Jordan's 'Air Jordan' nickname came to be
Jordan Brand Unveils “Like Mike” Collection In Partnership With Gatorade - Nike News
The Evolution of Nike Advertising - Union Room
Michael Jordan favored Adidas over Nike for now-historic shoe deal | Fox Business
Michael Jordan-Nike: la sponsorizzazione più ricca di sempre | Sport Business Management
If I Offended Anyone, That's Too Bad": How Michael Jordan Gave Reebok a Savage Reply for Their Antics Against Nike During 1992 Olympics - EssentiallySports
Nike Air Jordan - Behind The Brand | Brandastic
Why Adidas Passed On Signing Michael Jordan To Endorsement Deal In 1984 | ThePostGame.com
Blog 9 Fieldwork | Fashion Theory Spring 2017
Nike and Michael Jordan's Jordan Brand sneaker rise, fall, and comeback - Business Insider
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35 ans après, comment Michael Jordan et Nike ont construit un empire sans équivalent - Views
Nike: Michael Jordan Brand Store Opening In Chicago | Fortune
Michael Jordan favored Adidas over Nike for now-historic shoe deal | Fox Business
Michael Jordan partners with his old college as Nike-owned brand expands into football | The Drum
What Does PSG's Partnership With Jordan Brand Mean? - PSG Talk
Michael Jordan made $1.3 billion from Nike, but wanted Adidas deal - Insider
Rare glimpse into the Michael Jordan marketing machine
Why Michael Jordan Signed with Nike Instead of Nike
SportsBiz: Jordan's impact no slam dunk - Sep. 28, 2001
Adidas' Biggest Mistake Cost Them Michael Jordan
Michael Jordan originally didn't want to sign with Nike
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Nike Air Jordans pass basketball with Paris Saint-Germain soccer club
Nike and Jordan Release Retro Shoes for NBA All-Star Weekend — Free Spirit Media
Be Like Mike: Nike, Michael Jordan and the most influential NBA player sponsorships and brand partnerships – Interbasket
11 choses de Nike que vous ignoriez
The Story Behind Nike's Jordan Brand Sponsoring PSG - GamingZion | GamingZion